Posts tagged Zatan
Boost mobile commerce, wireless highway free and open for business
Jan 22nd
Recently, Beijing announced mini-line to all businesses provide free wireless Internet services to self-help Station. This is the second mini-online a few days ago
After the announcement of the traditional media free of charge, will offer free meals to enjoy an unlimited extension of the scope.
"Lack of understanding of business-to-wireless Internet, fear of risk, is the development of enterprise wireless services market, the biggest obstacle. Free enterprise can be used to minimize the risk of wireless services, effectively reducing the value of wireless services company mining the threshold." Mini online market is responsible for who commented on Zhao Wei significance of their services.
It is understood that the content associated with the rapid development of wireless applications, now regularly use mobile phones the size of Internet users has exceeded 40 million, while the use of experienced users had reached 100 million. After the Internet and wireless markets, the future of marketing capabilities are becoming the new battleground for business marketing battle.
Accordingly, the program provides mini-line is available free of charge for both companies to build wireless portals, wireless advertising design tools and open mini-resource for free online mobile phone users to help enterprises to promote. In this regard, Wei Zhao optimistic, said: "We opened up the highway, we also provide gasoline, the rest depends on the driving skills of the enterprise itself." These are mini-line of the Internet platform www.m-ol.cn and wireless platforms wap.m-ol.cn have been reflected on.
Maximum threshold has been diverted, mobile commerce era still far away from us?
Around the mobile phone to read the "four modernizations building"
Jan 8th
Recently, the 100 reading in the evaluation by China's mobile applications laboratory and an internationally renowned consultancy Frost
& Sullivan
China co-sponsored seminar on "innovation and development of mobile applications 2007, China Investment Forum" exalted "2007 China's investment value of cutting-edge mobile applications Enterprise Award" after he alleged outstanding "leadership team cohesion, corporate leadership, systematic nature of the leading, industry-leading Xing, business innovation, business growth "in" The Second China Mobile Application Competition "was awarded" Best mobile phone to read an interactive Community Innovation Award. " The purpose of this competition is to help those who have practical application and commercial development value of the mobile phone companies a full range of display applications themselves, and build applications from one mobile phone industry and mobile industrial chain links relative to link up all the bridges, particularly with the effective area of investment convergence, for 3G mobile application industry in China before the advent of the take-off boost.
Meeting the same day, 100 reading obtained from the national ministries, the world's leading carriers, mobile application developers, well-known mobile phone distribution business, venture capital companies, etc. More than 300 people, as well as the high-end industry experts, an affirmation of his proposed "four modernizations drive "(that is popular, offline-based, multimedia-oriented, community-based) as a mobile phone to read the community to build 100 read the core base, has also been the experts alike.
Popularity - 100 reading based on the fundamental
Current domestic use of mobile phones to read the crowd has shown signs of popular trend, which read 100 head of marketing, told this reporter, to 100 users to access their own, for example, covers students in their career, medical workers, military personnel, white-collar workers, small property owners and so on, the user identity Diversity has significant cross-sectoral, trans-regional, cross-education features, but these had no effect on moving to read into one of their common behavior. With regard to the above these, we are all intuitive reading from the 100 cell phone to read the blog community hall, an interactive forum space is confirmed, the user is already provided in the interactive sessions will undoubtedly reveal his real identity.
Offline Delivery - 100 access powerful features
On 100 reading the powerful functionality, without mentioning the 100-oriented approach to reading off-line reading, the user can first access via mobile phones will be like e-books downloaded to a local folder, and then the state without access to the Internet at any time in the phone read. At present, Internet download off-line reading is the reading habit of the majority of mobile phone users, but also a very saving approach to reading flow. In short, from meeting the user's mobile reading experience a good start is to read 100 cell phone to read the heart of the community.
multi-media - 100 read-leading technology
Multimedia-oriented mobile intelligent reading marks the true arrival of the era, illustrated sensual taste for reading the user a way to bring immersive mobile experience, this, 100 reading research and development department official told reporters: "At present, 100 have been reading access to national mobile multimedia reading the patent, while the mobile phone technology, a universal multimedia reading (BRM), our R & D-oriented mobile communications device, designed to integrate a variety of information and data file formats and mobile phone multimedia reading technology platform, is a provide users with convenient, unified, content-based wireless services, storage and multimedia display solutions. "
In addition, 100 read-leading technology is not limited to this, it also created a powerful adaptation of 100 reading, 100 reading to support the market at present most of the phone operating system and platform to support BRM, UMD, TXT file format such as mobile phones, also provides a computer can be a common XML, DOC and other formats into a BRM format conversion tools. The R & D Department official also told reporters, good scalability and compatibility is the 100 open reading read the platform, the biggest advantage of mobile phone users through mobile phones online production, management and publish any media content, and ultimately everyone can be as Phone writer's dream.
community-based - 100 reading an interactive extension of the
Finally, the 100 reading effort to build a community, then the center is an extension of reading out a user interaction between the wireless space, blog-tang, forums, circle, my shows and so are the users with a show themselves and with others interaction stage. Some time ago I read first-hand experience of 100 occurs when a community thing, a man named Ye Er reading of 100 experienced users, has been reading through the mobile phone to record in the 100 with your life as well as the spiritual path, also the last few days we by Ye Er's blog and found her life has changed, fell in love seven years away from her boyfriend, text express the helplessness among Yeer sad. Within a few days time Yeer blog clicks over 2 million, the number of messages reach as many as Jinqian Ren. This example shows that the use of portable phones, private, and convenient features to bring users to limit access interactive experience is the 100 community-based cohesion lies.
According to 100 officials who briefed reporters on reading: "100-line reading in May, the average number of about 2 million people, just in the past more than four month's time, the current average number of people online almost 45000 people." 100 reading cell phone to read the community by leaps and bounds the number of active users, representing a mobile approach to reading at an unprecedented scale of the involvement of people's lives quickly. 100 After reading more than a year of operation, its four modernizations drive (that is, popular, off-line-oriented, community-based, multimedia-oriented) has become the guarantee of 100 reading the brand is also a user-100 reading of the four best reasons. At the same time, a thorough analysis of user behavior control movement read the trend also has a 100 reading of the current use of nearly 10 million users, 3.5 million registered online users listed in the phone software industries. Obtaining the user's strong support, as well as certain industry after the 100 reading the relevant person in charge told reporters: "The future of the 100 reading will continue to meet the need for users to read based on the principles, continuous innovation and continuous integration of new element, has always led the way with cutting edge mobile reading, as the highest goal. "
Leverage NBA, kong.net enable the "Mobile Media" tab
Dec 29th
With regard to kong.net positioning has always been on the constant stream of reports, but no clear conclusions. The kong.net own a variety of marketing activities, strategic communication content also has been unable to clear his own position to flaunt.
If previously kong.net was wandering if its recent strategic partnership with the NBA in full swing, work together to build the official NBA Chinese mobile website (cn.nba.com), were the media and the trade was generally considered to be his official to " Mobile Media "into the signal.
KongZhong pains, kong.net was born
2006 should be said that the domestic industry was devastated by SP year. From the state Ministry of Information Industry, operators, SP down to being continuously "vampire" and "fraud" of users, have Tiaopo SP glory and myth. Were dead, others injured injuries, SP is facing an unprecedented crisis.
As the leading SP aircraft carriers, had created the myth of Chinese companies listed on Nasdaq's air network is also not spared in this financial turmoil. "2007 second-quarter net profit fell 99.5 percent year on year!" The data we can see that the storm had been subjected to the air network hit.
Fortunately, before the air network in felt pains have been aware of the crisis. The media from the air, air mammoth brand strategy to the 2006 layout of the fully integrated air network has begun to meet to meet the new trends in mobile Internet portal - kong. Net was born.
kong.net the first line of "rectification of names"
Kong.net birth KongZhong group from top to bottom gives unlimited love. It is in the case under, kong.net have been from the beginning of the birth of non-ordinary treatment.
In order to kong.net the rapid growth of the air network group at the World Cup for its 10 million pound heavily in publicity and promotion, while continuing its manufacturing activities to find each other, "heating" a partner, etc., while kong. net is also live up to expectations, becoming the top three national wireless Internet industry.
Large amount of money in exchange for the promotion of the industry ranking, but the identity of kong.net tag has been very embarrassing: mobile entertainment portal? Mobile Business Portal? The new concept of mobile phone SP portal? kong.net Although a lot of things to do, but there is no real return for their identity label.
positioning "media", kong.net 's frustration?
No identity label, always kong.net the "new" pain.
Was born at the beginning, kong.net identity faced with many challenges: positioning entertainment, from a leading 3G mobile entertainment portal of the span. And the market value of the entertainment is a real recognition, or unknown; location for business, not the KongZhong Group specializes in the land; locate the concept of the new SP portal, which is the operator's model of direct Ben Zhao went. The operators even greater pressure, has huge ambitions, China Mobile, which is not allowed to sleep beside the kong.net. Are the giant, but the mobile operator is clearly an advantage.
"Helpless" under, kong.net choice as a "mobile media." Although there from traditional Internet giants eyeing the field, but okay, they're like wake up between the non-awake. Moreover, the advantage of the Internet can extend into the field of wireless Internet, but also the traditional giants of the Internet to be considered a major problem, after all, this is the two worlds.
find his congregation where thousands of degrees , kong.net enable the "mobile media" tab
On Kong.net congregation in search of their own identity when the label when I look back, found that "mobile media" is their best choice.
From a variety of promotional activities, to be a lot of advertisers, ad serving platform for the pro-gaze, to work closely with a variety of content, when the "mobile media" appears in the strategic positioning kong.net when, kong.net not be clear until The move, already has a very good interpretation - kone. net is doing a media needs to be done: from 10 million heavily in marketing, Guangdong bright girls to join NBA events, kong.net continuously to the identity of the media with various kinds of resources combine to provide users with a variety of content; from BMW, Nokia to Dell and Lenovo, kong.net as the advertising value of mobile media constantly recognized by the advertisers, which is the most basic media, the profit model; from text Images, audio, video broadcast to the user's interaction involved in communication, kong.net the mobile media carries a lot of traditional media can not carry the advantage, and so on.
In my opinion, the NBA join forces in China, jointly launched the official NBA mobile site, kong.net the meaning is not just access to NBA events and other aspects of the resource. More importantly, through this incident, which can deliver a clear message to all walks of life: kong.net has been opened, "Mobile Media" as their identity label, taking the media to the mobile phone into a solid pace!
(MTR photographed) I have a dialogue with a mobile phone player
Jul 16th
Experience to see player's use of it, Ha ha!
I enjoy it, and the focus on the cause of
Apr 18th
Many of my friends for our public relations and promotional team chose to concentrate on the wireless industry to feel very surprised, because in general the public relations firm is likely that this sector enterprises in brand, product public relations investment, compared with the traditional industries and enterprises, at present can be regarded as negligible - except, of course outside the big wireless companies, such as the air network.
I accept the friends asked, I would like to tell him that I saw in the wireless Internet in the future prospects. While it is not so in clear, but I think that can meet the needs of our customers service is the ability to endless and tenured. This point, I am very firm. This is why our team chose to concentrate in this industry causes.
In addition, I can be considered a mobile Internet "non-senior" users, from June 2005 to now, I use the mobile Internet has been for two years, and have also seen a number of wireless business growth. Very responsible to tell you, cell phone Internet access brought me a lot of happiness. The focus on this industry, is what I enjoy it, focus on career. Every day play with all kinds of software, visit websites and mobile phones all over the world User communication, exchanges, was found. In my opinion, entertainment at the same time is also my opportunity to learn. Therefore recommended that, if there want to enter the profession of public relations colleagues, please open your mobile phone Internet access business, Let us work together to promote the wireless Internet industry, public opinion. Why open your phone? I always think that only you really used the personal experience of these services, you can be found to bring happiness.
Indeed, our public relations and promotional team, compared to other public relations firms, it is a very, very small team. But we all believe, man is not the more refined. At the same time, we are at the beginning of an entrepreneurial team, a comprehensive cost is what we need to consider the issue. Fortunately, we did pretty good, in this and appreciate the opportunity to give our team clients friends. It also thanked the team and other teammates cici, bottle, small-government for our team to pursue the ideals and doing recognition.