Save the phone to read the national trend of steady decline in reading
Nov 5th
For the reading problems of reference, the author complained that many of my friends are like this: more overtime, reading less; travel more, read less; business is good, and reading less; trivia more, read less ... ... as though any things are a contradiction with the reading of the cube. Is this true?
reading are gradually away from the people?
According to "The Fourth National Reading Survey" data show that: In recent years, China's literacy rate of those who remained low in the book to read, less than half of the people are still reading, but also 1 / 4 of people reading time in drastically reduced. "No time" and "not used" are currently the two main reasons people do not read. Is worth noting that, "no time to read" is a book to read cause the main reason for the decline, while the "no time" mainly middle-aged study group. Survey of literacy, but do not read a book a year or basically do not study in the explanation of the reason, choose "no time" and accounted for 43.7%. To age, choose "no time" reading the crowd, young people aged 20 -29 years of age up to reach 54.2%.
This led to the national relevant departments, experts, media concerns: in this year's two sessions, some NPC deputies and CPPCC members also expressed China's literacy is only half of those who read the National Reading alarming rate lower , all kinds of readership figures show the crisis should lead to social and national concern; Chen Li, deputy director of the National Library of view, the national reading rate has continued to decrease, mainly because of today's society to encourage overnight fame or rapid successful social values, The rejection of the kind of relying on the past success of the concept of hard work; "the importance of reading, this is goes without saying that the. Read help improve the quality of the whole nation, reading is also a modern man can not be deprived of their rights. If the said that the situation of a nation's overall reading problems become a crisis, which give people a sense of absurdity and terror. However, the current status of our citizens to read precisely in such a predicament. "" China's Press and Publications newspaper, "reports said.
However, I believe, the above findings, but whether to use the traditional approach to reading based on the survey, such as the publication of books. And if people want to really analyze the reading habits and reading rate, I believe that need multi-pronged approach.
"read the media diversification era," read the Thought
Advances in technology greatly promoted the development of reading the media, but also led directly to today's "reading a diversified media era" appear. For the reading media diversification times, some of the traditional book publishers that read the diversification of the media led to a national decline in reading rates of the culprit, but I do not think so. In my opinion, the rise of new media to read and will change the way the traditional reading pattern of the main access to books. The long-established home and abroad, publishing group, reluctantly break away from some traditional brands, and invest in the emerging field of media and digital publishing is a good proof of this.
Emerging reading media, such as mobile phones, computers, CD-ROMs, etc., these media appear to a certain degree of diversification in the traditional reading groups. But the pace is accelerated and the pressure to survive today's huge increase, such as mobile phones that read the media because of its convenient, fast, mobile, personal characteristics, is exactly the way the traditional reading a supplement. At this point, we should encourage and develop people to use a variety of ways, using various "pieces of time" to carry out act of reading.
"read the media" age diversity "mobile phone to read"
Why choose a separate mobile phone to read the media to carry out single frame of this introduction, the author has his own views.
First: mobile phone base. In China, nearly 500 million mobile phone users and the number is rapidly growing, this is a very large number. Popularity of mobile phones to read, help to the comprehensive reading rate base has risen considerably.
2nd: mobile terminals progress. Mobile terminal industry in its continuous advancement, whether domestic or foreign brand brands, terminal technologies are in rapid development. This reading features in our popular mobile phone applications, the creation of the technical aspects of protection.
Third: mobile reading applications development. 500 million market, attracting a growing number of mobile application developers to read into the phone to read a variety of soft technologies, have been well developed and applications. Such as the famous Nanjing palm-rich science and technology, according to nearly 500 million mobile phone users demand, developed to support all formats of the mobile phone book reading tool - 100 read (www.byread.com). In particular, in its just-released version of 3.84 has been applied on the "support any encoding format of the TXT file reading" technology. In addition, its e-book format provides precise classification, search, download, etc. functions, great to meet 500 million mobile phone users reading needs.
Fourth: strong demand for mobile phone users. In front of the relevant data shows that in the 20-year-old young people, there are 54.2% of people that "no time" is not the main reason to read. However, such a crowd, just for the strongest demand for mobile phones to read. Mobile phone has become their inseparable close one of the tools at the same time they accept new things, the ability to very strong. Therefore, the mobile phone to read in this group has great potential. Reading, according to 100 the person in charge of marketing the use of 100 acts of reading to read off the number of users is around 10 million is huge. In addition, read through the use of 100 to read and the accumulation of ultra-high popularity of the online network to their homes - 100 reading cell phone to read the community, the number of concurrent users reached 30,000.
Fourth: the phone itself features. As we all know, mobile phone mobility, enjoy privacy, fast sex, personal characteristics, etc., making reading on the phone promising: such as car, bus, subway, travel trip, all "pieces of time" could order up . The so-called "no time" to read, but also become "as long as want to, you can read." It is also fall in love with mobile phone users to read a lot of reasons.
Although it is a small screen, but in reading on the performance of power, but it has a great tension. Bring more people to read cell phone is a "free", "must attack first," like to read way, they all "pieces of time" is very good use of them. To bring the convenience of mobile phones to read / move their own advantages, etc., with some cell phone service providers, read the full promotion, as well as the people's act of reading the constant popularity of mobile phones, I believe that the national reading rate base, will be greatly improved . Who said, this is not for people to read a salvation?
Casual portal respondent Bai Bai 3G case: Attitude is the status quo?
Oct 10th
China Entertainment Wireless in the United Nations nine CP, will come to the well-known WAP site launched
3G Portal copyright lawsuits, the total claims amounting to one million yuan ... ... (Financial Times, Li Motto: Free WAP case of copyright minefield).
For China Entertainment wireless mobile gaming and other domestic CP jointly indicted nine leading mobile portal - 3G gateway to this matter, I was not surprised. Can even be said that this is the expected thing, but two years ago.
I remember two years ago, the World Cup has just ended, Huang Jianxiang, "Commentary Gate" ring tones are all WAP, SP infringement, it also seriously damage the "Commentary Gate" ring tones the interests of the copyright owner TOM Online, when the wind can be described as traumatic rain rain. Later, as well as China Mobile has launched the "11 Army regulations," and July 1 the State promulgated the "Information Network Transmission Right Protection Ordinance", hereinafter referred to as "Regulations."
Or it can be said in this regard was infringement of laws and regulations and industry self-regulation does not do good, but I believe that the entire mobile Internet industry, you want long-term development, and can really grasp the world's giving China the world's leading chance, then, the industry which Each member should have a sense of self-regulation.
Remember that "11 Army Regulation," and "sections," Following the launch, 3G gateway Zhang Xiangdong, vice president presented his views: "3G is an independent WAP portal site, and SP is different from" Regulations "We do not have any impact."
3G Portal, founder of Deng Yu-keung interview with the media then said: "Intellectual Property on the Internet there is always a process of development, including the Internet until now have been in the country could not escape the piracy of such problems, this is a process ... ... this is a matter of time ... .... "
How long this process in the end? Who to "copyright" a claim? At that time the media have issued such questions.
This question may have been answered today: Attitude is thinking! But I sincerely do not want to be the answer. Enterprise is a small matter industry is big!
Hope and called for a respect for intellectual property of the mobile Internet era.
Two years ago, the article I link to:
Sina http://tech.sina.com.cn/roll/2006-07-19/11051044809.shtml "ignorance or disregard of
WAP business into copyright bandits? "
Recently, online crazy speculation in the Chinese mobile phone network online again bonbon v., TOM 4 Huang Jianxiang infringement lawsuit against the various stations, "explained the door," ring tones and so on, are all details the fact that: WAP industry has become the Internet industry, after following the copyright Another important place multiple problems!
"Intellectual property core issue has always been the importance attached by the relevant state departments, with the rapid development of China's Internet, the copyright disputes, lawsuits since last year has been continuously Chao Sheng: China's top search engine Baidu MP3 by claiming copyright issues are global, Warner, Rolling Stone, Sony - 100 generation, due east, the new entertainment, arts treasure of gold medals and seven record companies in Hong Kong jointly charged, and ultimately lost. More recently, Yahoo China for providing an illegal pirated music sites will face the international the Phonographic Industry (IFPI) prosecution, the Internet industry's copyright dispute has not ended at the same time, WAP industry, copyright disputes, hiccups have risen again.
Let us look at another Chinese online v. Mobile bonbon network events. English Online, said: bonbon network provides users with online services, the work involved in the infringement of their rights and the dissemination of information networks the right to remuneration. The respondent party bonbon network staff in a telephone interview Shique stated: "Mobile users can only see their works of mobile content, computer users can not see." I read the dumb can not help but laugh: This is the claim that, after the robbers had robbed a woman does not grab the same reason men do not break the law. Such a common problem exists in the industry throughout the WAP. Do not know whether it is ignorance of WAP business, or management's disregard for WAP!
China Mobile recently implemented on the SP / WAP regulatory framework for policy - "11 Army regulations" and the country from July 1 the formal implementation of the "Information Network Transmission Right Protection Ordinance" (hereinafter referred to as: "Regulations"). Relevant state departments and the operator's purpose is very clear: is to strengthen the dissemination of the information network service management. Industry, different companies have their own different perspectives on this: Sina said that the contents of the source from the strict guard; Sohu said that as early as "regulations" issued before the copyright issues have been resolved; the domestic leading 3G wireless WAP portal site Zhang Xiangdong, deputy general manager has put forward his own views: "3G is an independent WAP portal site, with the SP is different from" Regulations "We do not have any impact." In my opinion: WAP industry also must respect the copyright. From the fundamental solution to copyright issues, is the WAP deep sills across the entire industry to enter a virtuous, healthy and rapid development track.
In the copyright dispute and the hubbub about the same time, we see some other scenes: Guangdong Mobile and Guangdong Branch of Xinhua News Agency and the Nanfang Daily, Yangcheng Evening News, and Guangzhou Daily Newspaper Group co-founder of the three "mobile phone newspaper" official "published "; the traditional media are in the pipeline set up their own WAP site; the industry-leading WAP giant companies are active in cooperation with the copyright enterprises intent to negotiate, etc. This proves that copyright companies and a small number of WAP businesses aware of the protection of copyright and respect for copyright importance. The traditional media through its own resources launched WAP newspaper, which a good solution to the problem of copyright of the information; and resources cooperation with the copyright companies, which also extinguished the flames copyright issues. Realize that the importance of a WAP enterprise is small, but we have reason to believe that this small number of WAP businesses will lead the entire industry, "respect the copyright movement." All of this for many WAP enterprises solve some copyright issues put forward an alternative idea: take the initiative, or business cooperation with the copyright, or to purchase the copyright, these are a good way to solve the copyright issue.
Currently the copyright on the wireless standard management is also part of the "vacuum", which to the WAP site, the development of the industry has brought many opportunities, but also hides some hidden dangers. Throughout the entire wireless Internet services, news, pictures, cell phone ring tones / MP3 downloads and other content services to the leading share of the highest absolute number of services, the first one, as numerous as the main services in the accumulation of WAP sites that sparked a substantial user and flow. Take China's 3G industry-leading WAP gateway, its main service is to provide users a powerful news and information, cell phone ring tones and MP3 downloads. When asked about the copyright issue, 3G gateway to the founder of Deng Yu-keung interview said: "Intellectual Property on the Internet there is always a process of development, including the Internet until now have been in the country could not escape the piracy of such problems, This is a process ... ... this is a matter of time ... .... "And in the end this process, how long? Who to "copyright" a claim?
Ministry of Information Industry and operators are already on how to regulate the wireless Internet copyright issues to study, to find a solution, though not yet issued a formal policy, but in order to avoid copyright disputes WAP enterprises find themselves in the undesirable position, WAP business enterprises should take the initiative and copyright communication and cooperation, as soon as possible to resolve copyright disputes, rather than "remedial"!
Road is long, but its repair is far, WAP enterprises to get rid of "copyright bandits" status, but also need to explore and tackle difficult problems! And a decisive factor lies in the WAP business itself, we call on and look forward to a respect for intellectual property development period of the arrival of WAP.
A series of articles on the description of the wireless Internet
Sep 12th
1, this is a series about a series of wireless Internet: WAP, software, online games, search, mobile commerce, etc., in alphabetical order
2, but the wireless Internet companies or products, please contact the wireless business, communication, criticisms, Zhi Jiao, a series of articles is free of charge
3, personal writing, no restrictions on subject matter, there are interviews, there have been comments, some analysts ...... that all articles are made in accordance with their own understanding of
4, I will continue to write down, welcomed the attention from time to time
5, please add
The 300 series wireless Internet access: the continuing miracles
Jul 6th
The Internet is never short of a miracle, wireless Internet as well. But the ongoing miracle, the number is small. The author has focused attention to the wireless Internet, in this area, 100 reading may be a very typical, and can continue to create a miracle product.
read the miracle
As the power of the most veteran-owned cell phone to read one of the tools, the author first read praise a 100, because the author is also a faithful reading of the 100 "FANS". 100 reading reading feature, indeed strong enough to another realm - is almost omnipotent.
A long time ago, 100 reading is called "100 access to the public," the author's understanding is "100, of reading, audio and video," the name suggests, is a 100 reading was read as a starting point for mobile phone applications. At that time the 100 reading, in reading, but other features powerful functions is not comprehensive. Reading, the author remembers to use mobile phones to read the novel, listening to English and enjoy comic books, audio-visual access through 100 to complete.
Now 100 reading, reading functionality is still constantly powerful. According to the author use, in addition to being does not support the WORD format to read, the 100 reading support for TXT, UMD, BRM, etc. Almost all mobile phones offline format around the same time as the core reading, 100 reading back a number of users a wide range of interactive community features, which is even more so, as I read the same 100 FANS fascinated.
communities Miracle
In using this "writer Ying Yan badger Ne-baking had once considered it appropriate. Because in many people's recollection, the 100 reading is just a reading tool. But I want to say this, but it is 100 to read the core reading developed to establish an interactive community, to tell you a true reading of 100.
I read as a 100 user, experienced a rapid growth of reading 100. Speaking of the rapid growth, I would like to increase the number of users is essential. I just read when using the 100, while online only a few hundred people, but by now more than a year short of time, while online has reached more than 20,000 to about 30,000. Moreover, the same time, you can check online ID is received. This data may be very little cheating. If this were not enough, then the following I will give you a true example to be investigated.
June 20, 2006, a woman suffering from facial paralysis art 100 soldiers assigned to read, read and wrote in the 100 first blog. In his blog published on the first day, there are over 50 100 enthusiastic friends behind in the blog have the Gentie, concerned about their illness, their recommendations and so on. Friends of the 100 may be the enthusiasm and concern for the girl to write every day reading in the 100 and showed his feelings, illness, friendship, love, affection and many other elements of the blog articles. To date, the girl has been reading the 100 million words written more than 50 mobile phone blog, while blog behind Gentie aggregate level is more than two million. This is in the wireless Internet, I am afraid not find the second. I thought it was a "super cell phone blog" which is reflecting the fact that, more than any data to be convincing. (On the super-blog, I will start a separate article for more details)
I want to tell you is this: The current 100 has developed into a set of reading to read, blog, community, games, virtual life, such as multi-functional mobile interactive community, or that the mobile phone to read the community. Because the 100 reading reading function is to let the author is deeply appreciated.
the miracle of the future
"Mobile software industry is China's software industry has the opportunity to lead and leading international." Market Leader with 100 I read about this, "we all know that China, as the world's largest mobile phone market in the development of mobile application software has a very large market for base, and favorable climatic, geographical and human conditions. while the 100 reading, has created one of the miracles are ready. "In addition, according to the author learned that as a veteran of the mobile reading platform, 100 reading has been an overseas venture institutional investors favor, get millions of dollars in venture capital.
Observant people can easily find, whether in the traditional Internet or wireless Internet, in order to function as the core enterprise applications easier to capture the lead in the industry. We look across the QQ Penguin Empire developed into today's scale, real-time chat tool is to gradually develop the core, even if the full flowering in the business today, QQ instant messaging tools are still the Penguin Empire spread of the foundation of many businesses. Similarly, 100 reading the technical lead, the whole team for the wireless industry experience and enthusiasm, coupled with the strong support of overseas capital, is gradually to move the core reading tools, based on the constant introduction of new elements, continuous grow with. As the mobile has become more and more people reading the choices and habits, the wireless Internet is bound to the emergence of a "100 reading" paradise for mobile reading.
[Reprinted from "China Business"] 3G commercial: tangible and intangible factors of cake
Jul 1st
Reprinted from "China Business", Author: Yan Wei Rong
No matter how many disputes does not dispute the fact that: 3G has really come!
At 9:00 on April 1, Beijing, Shanghai, Tianjin, Shenyang, Guangzhou, Shenzhen, Xiamen, Qinhuangdao and other eight cities associated with the Beijing Olympics ushered in the first batch of 3G mobile phones and users, which means that the arrival of China's 3G era for .
3G mobile phone do? 3G mobile phone business value be?
This is a lot of users and businesses pay more attention to the topic. It is understood that, 3G exposure of the first phase of a total of 34 value-added services, including video telephony, video-conferencing, multimedia ring tones, video messages, mobile TV and other mainstream business, commercial space greatly. However, the honor of "first-mover" into 3G mobile phone users after the trial of Mr. Tang also found that: These new features are not looking forward to the less exciting, in which a very important reason is that operators are not yet ready to support the relevant background. Video quality is not high, due to 3G network is currently in commissioning phase, network quality is not high, there are often screen jitter, fuzzy and even a brief interruption; but as an important objective of the 3G debut - "mobile phone look at the Olympic Games "was also the live broadcast mobile TV Speed poor sound and pictures are often unable to successfully play cards.
So some people think, 3G mobile phones ahead of the Olympic Games before the debut of its symbolic meaning more, the reality is very limited commercial prospects. Xiang Ligang communications industry observers said the well-known: the present situation and perspective, 3G mobile phone business from the large-scale commercial trial there is a large distance from the consumers during the Olympic Games would like to use 3G, or more difficult. Another well-known Internet expert LIU Xing-liang also said that to get some prospects for 3G investment projects, now the investors are afraid to pick up the phone, all of this, are due to commercial 3G always Jing Zhonghua, in the water.
However, these practical obstacles and can not stop the enthusiasm of entrants. According to KPMG (KPMG) to calculate, in the 2G era, mobile operators, network operators and portals, as providers will be assigned
More than 95% of revenue, while in the 3G era, mobile operators can only share 50% of revenue, content providers will share nearly 40% of the proceeds. If this distribution pattern becomes a reality, it will greatly inspire the content providers of commercial impulse.
CATR communications director of the Institute of Policy and Management Wang China that, 3G is a whole new game, with the 2G's business model is fundamentally different. From the charging point of view, 2G's pricing model is based on traffic to charges in order to traffic-based marketing; and the profitability of 3G models are diverse, difficult to form a unified charging mode, so the more attractive business outlook . For those seeking to snatch a "3G feast" of the investors, content providers may choose to do, in the current trial commercial (or debugging) phase, rather than wait and see, it is better first to make a step such as video content, ring tones content, TV content of the work in the reserve. It can be said now to hands-on time.