Leverage NBA, kong.net enable the "Mobile Media" tab
Dec 29th
With regard to kong.net positioning has always been on the constant stream of reports, but no clear conclusions. The kong.net own a variety of marketing activities, strategic communication content also has been unable to clear his own position to flaunt.
If previously kong.net was wandering if its recent strategic partnership with the NBA in full swing, work together to build the official NBA Chinese mobile website (cn.nba.com), were the media and the trade was generally considered to be his official to " Mobile Media "into the signal.
KongZhong pains, kong.net was born
2006 should be said that the domestic industry was devastated by SP year. From the state Ministry of Information Industry, operators, SP down to being continuously "vampire" and "fraud" of users, have Tiaopo SP glory and myth. Were dead, others injured injuries, SP is facing an unprecedented crisis.
As the leading SP aircraft carriers, had created the myth of Chinese companies listed on Nasdaq's air network is also not spared in this financial turmoil. "2007 second-quarter net profit fell 99.5 percent year on year!" The data we can see that the storm had been subjected to the air network hit.
Fortunately, before the air network in felt pains have been aware of the crisis. The media from the air, air mammoth brand strategy to the 2006 layout of the fully integrated air network has begun to meet to meet the new trends in mobile Internet portal - kong. Net was born.
kong.net the first line of "rectification of names"
Kong.net birth KongZhong group from top to bottom gives unlimited love. It is in the case under, kong.net have been from the beginning of the birth of non-ordinary treatment.
In order to kong.net the rapid growth of the air network group at the World Cup for its 10 million pound heavily in publicity and promotion, while continuing its manufacturing activities to find each other, "heating" a partner, etc., while kong. net is also live up to expectations, becoming the top three national wireless Internet industry.
Large amount of money in exchange for the promotion of the industry ranking, but the identity of kong.net tag has been very embarrassing: mobile entertainment portal? Mobile Business Portal? The new concept of mobile phone SP portal? kong.net Although a lot of things to do, but there is no real return for their identity label.
positioning "media", kong.net 's frustration?
No identity label, always kong.net the "new" pain.
Was born at the beginning, kong.net identity faced with many challenges: positioning entertainment, from a leading 3G mobile entertainment portal of the span. And the market value of the entertainment is a real recognition, or unknown; location for business, not the KongZhong Group specializes in the land; locate the concept of the new SP portal, which is the operator's model of direct Ben Zhao went. The operators even greater pressure, has huge ambitions, China Mobile, which is not allowed to sleep beside the kong.net. Are the giant, but the mobile operator is clearly an advantage.
"Helpless" under, kong.net choice as a "mobile media." Although there from traditional Internet giants eyeing the field, but okay, they're like wake up between the non-awake. Moreover, the advantage of the Internet can extend into the field of wireless Internet, but also the traditional giants of the Internet to be considered a major problem, after all, this is the two worlds.
find his congregation where thousands of degrees , kong.net enable the "mobile media" tab
On Kong.net congregation in search of their own identity when the label when I look back, found that "mobile media" is their best choice.
From a variety of promotional activities, to be a lot of advertisers, ad serving platform for the pro-gaze, to work closely with a variety of content, when the "mobile media" appears in the strategic positioning kong.net when, kong.net not be clear until The move, already has a very good interpretation - kone. net is doing a media needs to be done: from 10 million heavily in marketing, Guangdong bright girls to join NBA events, kong.net continuously to the identity of the media with various kinds of resources combine to provide users with a variety of content; from BMW, Nokia to Dell and Lenovo, kong.net as the advertising value of mobile media constantly recognized by the advertisers, which is the most basic media, the profit model; from text Images, audio, video broadcast to the user's interaction involved in communication, kong.net the mobile media carries a lot of traditional media can not carry the advantage, and so on.
In my opinion, the NBA join forces in China, jointly launched the official NBA mobile site, kong.net the meaning is not just access to NBA events and other aspects of the resource. More importantly, through this incident, which can deliver a clear message to all walks of life: kong.net has been opened, "Mobile Media" as their identity label, taking the media to the mobile phone into a solid pace!
100 access mobile entertainment community to promote the "My Olympics I covered" activities
Oct 31st
2008 is the year of China's sports crowded. The Olympic Games, it has a long history of global sports festival, is being infected with an unprecedented passion for the Chinese people. In 2008, the sports banquet, and a real move to China, came to every Chinese person around.
In order to reflect the universal spirit of the Olympic Games, China Radio International ( CRI ), together with China Mobile, the country depending on Communications Beijing Co., Ltd., as well as excellent domestic cell phone software organized participation of all people to participate in the Olympic coverage "My Olympic I report" large-scale activities. So that the whole of China's mobile phone users to participate in a "mobile phone on the Olympic Festival," reflects, "I reported that I participated in
I dedicate my happiness "concept. Has a" China Mobile Myspace "called the 100 access mobile entertainment community, the success of the event has become an important cooperative mobile media.
100 reading, founder of mobile entertainment communities, told reporters that 100 reading has been successfully involved in the prior two sessions, 17 mobile phone major broadcast work. In 5.12 Sichuan earthquake, a number of live users access the affected areas 100 spontaneous and became a "front line" reporter, the use of mobile phones, multimedia features and community applications 100 access to graphics, audio and video and other forms of disaster scene 100 is similar to reading other users within the community was immediate, comprehensive mobile broadcast has caused great concern to the user's Bai Wanbai reading and self-initiated and carried out work related to fund-raising for the disaster area.
As a mobile media event was an important cooperation partner, the person told reporters that 100 access mobile entertainment communities, in the first stage would consist of quota allocation, in the community to recruit special correspondent 80. In addition, the 100 will also be in an interactive reading advocacy, reporting stage, open the "My Olympic I report" area, in order to collect the event press releases, fully cooperate with the "My Olympics I covered" activities, so that more mobile phone users to participate to the activity.
According to Fang, as the communications company activities are conducted, the relevant sources, carried out in cooperation with the mobile media, "I am the Olympic coverage I" activity which is mainly taking into account the real-time mobile phone as a media, interactive, mobility and other characteristics will better enable a more and more people to participate in the Olympics to China. Country depending on Communications and China Radio International, New Media Center will be jointly recommended up a special correspondent of Final Appeal, the qualifications of candidates, and qualified personnel with the signing of "special correspondent employment agreement", the correspondent mobile phone landing "My Olympic coverage, I "official website to complete the registration, its special correspondent eligible to enter into force.
"I am the Olympic coverage I" cooperation Mobile Media 100 access mobile entertainment community website: http://quan.byread.com/q/7839; mobile phone users, please visit: wap.byread.com.
(MTR photographed) I have a dialogue with a mobile phone player
Jul 16th
Experience to see player's use of it, Ha ha!
China Mobile Software iPhone help the process of
May 25th
July 11, 3G version of the iPhone will once again burn the whole world's attention. For weeks, the media, the Forum on 3G
Version of iPhone, endless speculation information, such as the first domestic carrier, China Mobile will be introduced iPhone, or they pass China Unicom has also dished out an olive branch ... ... in the communications loop, in the mobile terminal industry in the Internet field, iPhone is how can no mention of a role.
iPhone has been available since the thin air, by virtue of its subversive function and concept of the product itself in the world Apple's influence, pocketed the eyeballs of people around the world.
June 29, 2007, Apple sold the first iPhone. And just 74 days later, this figure has become one million! According to renowned research institutions abroad, the iPhone after the listing iSuppli released a consumer survey in July 2007, Apple's iPhone is the largest U.S. market, sales of smart phones, data show that month sold a total of 22 million units.
I do not know what the reason for Jobs "accidentally" left out of China, the biggest market. This means that, for China's users, the flashy iPhone is very strong only in the "dream of Sylvia."
However, for the crazy crazy iPhone users in China, the human intelligence coupled with the interests of drivers, or allow them through various means and channels to get its own iPhone.
With the use of iPhone deepening of China's users are gradually found some of her regret, especially Web browsing in regret. IPhone supports third-party software such as too little; equipped with a powerful browser, Safari can not access their familiar, the agreement with Chinese characteristics, WAP sites, but can only access to the Internet web page. This means that in the absence of WIFI conditions, the Chinese will give them the use of iPhone users surf the Internet, will have to pay more of GPRS traffic charges.
Undeniably, Apple is a great company, iPhone is a great product. No matter the technology or services, iPhone is almost perfect. But for the Chinese market, Steve Jobs probably did not understand Chinese characteristics, such as: Chinese operators for GPRS traffic policy, China's mobile phone users surfing habits and so on.
In June 2008, China's leading mobile software and integrated service providers excellent optokinetic King (UCWEB) Inc. iPhone users in China first launched a UCWEB-iPhone-specific version of your browser. Products which broke the iPhone browser, built-browser, Safari can not access the WAP protocol phone with Chinese characteristics, the site of imprisonment, so that China's iPhone users surf the Internet via GPRS has become more convenient and enjoyable. At the same time, UCWEB-iPhone-specific version of the multi-functional combination allows users to whom it is crazy, such as resources, navigation, mobile email and so on.
UCWEB-iPhone-specific version of the release of iPhone in China has aroused great enthusiasm users and support. Even a user played at the Forum "UCWEB-iPhone-specific version of the browser" is the "iPhone should be equipped with a standard browser" slogan, and has been echoed a number of users. Some users of the iPhone Chibidaigou also started very stimulating, and market 3G version of iPhone doing active preparation.
While the first batch of 3G version of iPhone goes on sale there is still no blueprint for China, but It is understood that China Mobile and China Unicom active negotiations with Apple intends to introduce mobile phone users in China for the Chinese iPhone. Whatever the outcome, iPhone in China, localization is still a long way to go there. However, some of the facts from the above can be foreseen, iPhone has been the development of the Chinese localization software vendor support for China Mobile, will go faster.
I enjoy it, and the focus on the cause of
Apr 18th
Many of my friends for our public relations and promotional team chose to concentrate on the wireless industry to feel very surprised, because in general the public relations firm is likely that this sector enterprises in brand, product public relations investment, compared with the traditional industries and enterprises, at present can be regarded as negligible - except, of course outside the big wireless companies, such as the air network.
I accept the friends asked, I would like to tell him that I saw in the wireless Internet in the future prospects. While it is not so in clear, but I think that can meet the needs of our customers service is the ability to endless and tenured. This point, I am very firm. This is why our team chose to concentrate in this industry causes.
In addition, I can be considered a mobile Internet "non-senior" users, from June 2005 to now, I use the mobile Internet has been for two years, and have also seen a number of wireless business growth. Very responsible to tell you, cell phone Internet access brought me a lot of happiness. The focus on this industry, is what I enjoy it, focus on career. Every day play with all kinds of software, visit websites and mobile phones all over the world User communication, exchanges, was found. In my opinion, entertainment at the same time is also my opportunity to learn. Therefore recommended that, if there want to enter the profession of public relations colleagues, please open your mobile phone Internet access business, Let us work together to promote the wireless Internet industry, public opinion. Why open your phone? I always think that only you really used the personal experience of these services, you can be found to bring happiness.
Indeed, our public relations and promotional team, compared to other public relations firms, it is a very, very small team. But we all believe, man is not the more refined. At the same time, we are at the beginning of an entrepreneurial team, a comprehensive cost is what we need to consider the issue. Fortunately, we did pretty good, in this and appreciate the opportunity to give our team clients friends. It also thanked the team and other teammates cici, bottle, small-government for our team to pursue the ideals and doing recognition.