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Industries, "Blue Ocean" historic opportunity to invest in new wave ... ... in the face of the development of WAP-free winter at the same time, the application software as the mobile Internet development of the industry's new hot spot, and gradually rose to a new level, and is understood by all walks of life, awareness and acceptance. The domestic telecommunications expert Frost
&
Sullivan once said of Wang Yuquan, president of China: In China the development of mobile applications, it has had good weather, terrain, and the three world-class advantages, mobile application software to the mobile industry is vast, "Blue Ocean."
growing tendency to mobile internet, application software into the "off year"
"The pattern of development of the Internet, cell phones and mobile Internet is an increasingly important role in actor, cell phones because of its unique personalization, portability, mobility, enjoy privacy is increasingly subject to users around the world, especially young people, of all ages, an increasingly popular choice for digital devices. while the mobile Internet provides a wide range of interesting services, such as SMS, MMS, games, ring tones, music, news, sports Express, multimedia images, video clips, movies and so on are also a result of creating a wonderful user experience and broad popularity. handset is a more robust posture to lead the trend of development of the Internet, instead of PC as the protagonist of development of the Internet. "expert on experts, Rui-Bin Wang talked about the Internet mobile Internet is a trend around the world so when the said.
Mobile Internet is becoming the face of the trend of the opportunities the Internet, as mobile Internet applications, application sub-field of mobile application software are also entering the "takeoff" trend. In early 2007, China Mobile started strongly in the promotion of their communications class mobile application software to communicate "flying letters", while another domestic carrier - China Unicom has also launched a similar feature, followed by "super-letters", operators are conscious to the bright future of mobile applications and huge market space, and give an action to support; Nokia through the Nokia Forum enlist mobile application software developers to join; Motorola in 2006 in Changsha, the establishment of innovative R & D centers, terminal manufacturers have begun the field of mobile application software, strategic layout; mobile applications for mobile Internet users a good experience to bring awareness and recognition has been a gradual, making the promotion of effective mobile applications increasingly obvious; investors, the domestic mobile application software vendors continue to receive investors favor and attention, also makes software for mobile applications become the focus of investors who invest in the "Blue Ocean"; the same time, the country will also emerged a large number of mobile application software developers to continuously understanding and research industry value chain, the use of their own strengths and ideas to form a total jam-packed with industry business models and so on. There are indications that China's mobile application software, has sounded the clarion call to take off!
historic opportunity, China Mobile application software is bound to produce "the world's big guns"
National policies for the software industry, support and encouragement, 3G craze struck, mobile application software, the study started, more than 400 million mobile phone users, mobile networks, universal coverage, the enthusiasm of venture capital concern, a wealth of corresponding technical reserves ... ... "In our view, the United States as the world's largest PC market, to foster a batch of the world like Microsoft-based software companies, while the world's largest mobile phone market - China, will also lead the world in the birth of a number of mobile phone software development, "World predators" enterprise. In China the development of mobile applications, is a historical opportunity to give China's software industry. " "China Mobile Seven Swords Software Promotion Union," related to sponsor such a briefing about their mobile applications in China's understanding and beliefs.
As a future information-oriented applications, new hot spot, the global mobile application software within the context of studies have only just begun. In China, engaged in mobile application software, has unique conditions. First point of view, China's mobile phone terminals from a hardware perspective has exceeded the level of treatment of early personal computers, and more than 400 million user base also far beyond the base of the early personal computer users, while the mobile phone platform based on the supply of application software is far far not kept pace, this will a market space is very large, but at present the domestic development of mobile applications, the number of firms and the market has the capacity to form a great contrast; Secondly, the mobile applications dependent on the characteristics of the network, in the mobile network was fully just be able to link up China's large Shi punched and kicked, ubiquitous mobile network coverage for mobile application development provides a unique basis for support; Moreover, domestic and foreign capital, China's mobile applications software industry's concern, from IDG and digital red Together the original, to the CDH Investments for the domestic mobile applications in-depth exploration, it is easy to see that there will be more and more investors into the spotlight in China's mobile application software industries. At the same time, the country's related to a special fund is also gradually guide China's software industry.
We have reason to believe, whether it is from the user base, industrial environment, the relevant state policies, regulation, or from the market of mobile software vendors developing technologies of concern about the overseas capital market point of view, the rise of China will no doubt be a number of technical is strong and have a strong financial background to support the software companies to dominate the world of mobile phone software market.
opportunities and challenges, mobile application software development, bi-directional reflection
The development of things tend to come with double-sided nature in the face of a golden opportunity that history has placed at the same time, meditation down and thinking, the development of mobile application software, is also faced with a series of problems.
This series of questions from the software vendor itself, and mobile applications. China's mobile application software developer and terminal operators, platform developers, mobile network operators, users, terminal manufacturers, communication between the relevant government departments there is some divergence, which directly led to the slow development of mobile applications. Meanwhile, the same as the domestic free WAP, mobile application software business model has yet to be deep research. Today, software systems and software platforms, the terminal has become inseparable from a combination of software and platform, the terminal combination of features makes the each other to expand the space between the gradual expansion, therefore, strive and platform vendors, device vendors co-operation It is the cornerstone of mobile applications software development; the other persons, the supremacy of the user environment, China's software platform for mobile applications development and service delivery is almost combined, although the user can bring the perfect experience, but needs attention China is the lack of mobile applications software industry awareness of independent innovation, which to some extent mobile application software vendors providing products personalized services to attract users attention, use had a significant impact; further by the promotion channels, the promotion of resources and other factors influence the promotion of mobile application software, the high cost of such issues to the vendor's development has also brought a lot of pressing issues. The mobile application software, another major driver - investors, not the development of software for mobile applications and trends in the direction to have a good sense, but also makes the mobile application has lost a powerful impetus. In addition, how to optimize market behavior, to find effective business model, to establish industry standards to strive for the Government's policy support / special funds to support mobile applications, and so are the Chinese software industry to solve pressing problems.
How to face up to China Mobile's software industry faces opportunities and challenges that every mobile application software vendors to consider. It is understood that with the foresight of some domestic mobile application software vendors have realized that this series of questions and put to practice. If by UCWEB browser, play shop entertainment platform, 100 reading virtual community, with the e chat, English-Go, PVP mobile park, Qin mobile phone network anti-virus 7 domestic mobile application software vendors co-sponsored the "mobile phone Seven Swords Software Promotion Union" , is intended to group the power to carry out the industrial chain and mobile application software to communicate the various links, and cooperation in advancing the work. According to the coalition to the relevant person in charge, the Union aims to "promote the sound development of China's mobile phone software market for Chinese mobile phone software business services", and a positive, open attitude, to attract mobile application software-related vendors and surrounding agencies to join , such as the relevant state departments, mobile operators, terminal manufacturers, mobile operating system providers, capital investors, channel partners, industry research institutions and more. Mobile applications by helping to develop and promote relevant standards, special project funds to apply for government support to organize a regular exchange of seminars, technical exchanges at home and abroad to promote the sharing of resources and other forms, for the whole industry chain of mobile application software links to provide mutual exchanges and mutual promotion of opportunities and full help promote China's mobile software development.

Recently, the author from the "2007 China International Communication Equipment and Technology Exhibition" was informed that as the country's top mobile phone security software R & D - East Net Unlimited (formerly the East network fly tower) which appeared in the Microsoft booth on the. As we all know, Microsoft unmatched global PC market, has long tentacles extended to the field of mobile phone operating system, its Windows
Mobile operating system is to meet people's habits and love for which Microsoft developed. According to the site view of the show people in the industry generally believe that the East appeared in the Microsoft Pavilion infinite network, marking the East's mobile phone network security software, unlimited product technology, product features, product concept already has world-class level of the company, and obtained International software giant Microsoft of all ages.

East Net Unlimited (formerly the East fly tower) of the "mobile phone stealth master" in Microsoft's booth Showcase

"East Net Unlimited" relevant person in charge of marketing told reporters: "As this year's Asia's largest communications industry exhibition, attracting communications industry chain from the major operators, terminal manufacturers, technology vendors, as well as various links of mobile phone users active participation, this is for us to provide a link with the industry-related opportunities for cooperation, but also for mobile phone users directly to an important opportunity to showcase the product. "Another reporter has learned that the" East Net unlimited "mobile security software is not only fit in the Windows
Mobile operating system, smart phone, it also applies to almost all of the mobile phone operating system market.

In the exhibition, "East Net Unlimited" the staff should come to the exhibition concept of the requirements of mobile phone users to demonstrate the self-developed mobile security software features. In order to protect "soft-virus" (ie, man-made information on harassment) and Defense "hard-virus" (ie, programming a variety of damaged terminals virus) and two re-function of a perfect embodiment of all those present received recognition and praise, and some users directly to the staff asking to download and install and use the method. According to the staff of the East Network Unlimited, East network security software, unlimited mobile to mobile phone users is the security of the daily demands as a starting, in the product features reflect the most user-friendly mode of operation and to leading product concept, the " With the need to stealth, to avoid harassment, "" courtesy evasive, wish to take it then, "" killing the virus, real-time protection, "the main core functionality such as integration and ultimately provide mobile phone users a" soft and hard double virus "and wipe out mobile phone security experts.