Recently, the 100 reading in the evaluation by China's mobile applications laboratory and an internationally renowned consultancy Frost
& Sullivan
China co-sponsored seminar on "innovation and development of mobile applications 2007, China Investment Forum" exalted "2007 China's investment value of cutting-edge mobile applications Enterprise Award" after he alleged outstanding "leadership team cohesion, corporate leadership, systematic nature of the leading, industry-leading Xing, business innovation, business growth "in" The Second China Mobile Application Competition "was awarded" Best mobile phone to read an interactive Community Innovation Award. " The purpose of this competition is to help those who have practical application and commercial development value of the mobile phone companies a full range of display applications themselves, and build applications from one mobile phone industry and mobile industrial chain links relative to link up all the bridges, particularly with the effective area of investment convergence, for 3G mobile application industry in China before the advent of the take-off boost.

Meeting the same day, 100 reading obtained from the national ministries, the world's leading carriers, mobile application developers, well-known mobile phone distribution business, venture capital companies, etc. More than 300 people, as well as the high-end industry experts, an affirmation of his proposed "four modernizations drive "(that is popular, offline-based, multimedia-oriented, community-based) as a mobile phone to read the community to build 100 read the core base, has also been the experts alike.
Popularity - 100 reading based on the fundamental

Current domestic use of mobile phones to read the crowd has shown signs of popular trend, which read 100 head of marketing, told this reporter, to 100 users to access their own, for example, covers students in their career, medical workers, military personnel, white-collar workers, small property owners and so on, the user identity Diversity has significant cross-sectoral, trans-regional, cross-education features, but these had no effect on moving to read into one of their common behavior. With regard to the above these, we are all intuitive reading from the 100 cell phone to read the blog community hall, an interactive forum space is confirmed, the user is already provided in the interactive sessions will undoubtedly reveal his real identity.
Offline Delivery - 100 access powerful features

On 100 reading the powerful functionality, without mentioning the 100-oriented approach to reading off-line reading, the user can first access via mobile phones will be like e-books downloaded to a local folder, and then the state without access to the Internet at any time in the phone read. At present, Internet download off-line reading is the reading habit of the majority of mobile phone users, but also a very saving approach to reading flow. In short, from meeting the user's mobile reading experience a good start is to read 100 cell phone to read the heart of the community.
multi-media - 100 read-leading technology

Multimedia-oriented mobile intelligent reading marks the true arrival of the era, illustrated sensual taste for reading the user a way to bring immersive mobile experience, this, 100 reading research and development department official told reporters: "At present, 100 have been reading access to national mobile multimedia reading the patent, while the mobile phone technology, a universal multimedia reading (BRM), our R & D-oriented mobile communications device, designed to integrate a variety of information and data file formats and mobile phone multimedia reading technology platform, is a provide users with convenient, unified, content-based wireless services, storage and multimedia display solutions. "

In addition, 100 read-leading technology is not limited to this, it also created a powerful adaptation of 100 reading, 100 reading to support the market at present most of the phone operating system and platform to support BRM, UMD, TXT file format such as mobile phones, also provides a computer can be a common XML, DOC and other formats into a BRM format conversion tools. The R & D Department official also told reporters, good scalability and compatibility is the 100 open reading read the platform, the biggest advantage of mobile phone users through mobile phones online production, management and publish any media content, and ultimately everyone can be as Phone writer's dream.
community-based - 100 reading an interactive extension of the

Finally, the 100 reading effort to build a community, then the center is an extension of reading out a user interaction between the wireless space, blog-tang, forums, circle, my shows and so are the users with a show themselves and with others interaction stage. Some time ago I read first-hand experience of 100 occurs when a community thing, a man named Ye Er reading of 100 experienced users, has been reading through the mobile phone to record in the 100 with your life as well as the spiritual path, also the last few days we by Ye Er's blog and found her life has changed, fell in love seven years away from her boyfriend, text express the helplessness among Yeer sad. Within a few days time Yeer blog clicks over 2 million, the number of messages reach as many as Jinqian Ren. This example shows that the use of portable phones, private, and convenient features to bring users to limit access interactive experience is the 100 community-based cohesion lies.

According to 100 officials who briefed reporters on reading: "100-line reading in May, the average number of about 2 million people, just in the past more than four month's time, the current average number of people online almost 45000 people." 100 reading cell phone to read the community by leaps and bounds the number of active users, representing a mobile approach to reading at an unprecedented scale of the involvement of people's lives quickly. 100 After reading more than a year of operation, its four modernizations drive (that is, popular, off-line-oriented, community-based, multimedia-oriented) has become the guarantee of 100 reading the brand is also a user-100 reading of the four best reasons. At the same time, a thorough analysis of user behavior control movement read the trend also has a 100 reading of the current use of nearly 10 million users, 3.5 million registered online users listed in the phone software industries. Obtaining the user's strong support, as well as certain industry after the 100 reading the relevant person in charge told reporters: "The future of the 100 reading will continue to meet the need for users to read based on the principles, continuous innovation and continuous integration of new element, has always led the way with cutting edge mobile reading, as the highest goal. "