With regard to kong.net positioning has always been on the constant stream of reports, but no clear conclusions. The kong.net own a variety of marketing activities, strategic communication content also has been unable to clear his own position to flaunt.
If previously kong.net was wandering if its recent strategic partnership with the NBA in full swing, work together to build the official NBA Chinese mobile website (cn.nba.com), were the media and the trade was generally considered to be his official to " Mobile Media "into the signal.
KongZhong pains, kong.net was born
2006 should be said that the domestic industry was devastated by SP year. From the state Ministry of Information Industry, operators, SP down to being continuously "vampire" and "fraud" of users, have Tiaopo SP glory and myth. Were dead, others injured injuries, SP is facing an unprecedented crisis.
As the leading SP aircraft carriers, had created the myth of Chinese companies listed on Nasdaq's air network is also not spared in this financial turmoil. "2007 second-quarter net profit fell 99.5 percent year on year!" The data we can see that the storm had been subjected to the air network hit.
Fortunately, before the air network in felt pains have been aware of the crisis. The media from the air, air mammoth brand strategy to the 2006 layout of the fully integrated air network has begun to meet to meet the new trends in mobile Internet portal - kong. Net was born.
kong.net the first line of "rectification of names"
Kong.net birth KongZhong group from top to bottom gives unlimited love. It is in the case under, kong.net have been from the beginning of the birth of non-ordinary treatment.
In order to kong.net the rapid growth of the air network group at the World Cup for its 10 million pound heavily in publicity and promotion, while continuing its manufacturing activities to find each other, "heating" a partner, etc., while kong. net is also live up to expectations, becoming the top three national wireless Internet industry.
Large amount of money in exchange for the promotion of the industry ranking, but the identity of kong.net tag has been very embarrassing: mobile entertainment portal? Mobile Business Portal? The new concept of mobile phone SP portal? kong.net Although a lot of things to do, but there is no real return for their identity label.
positioning "media", kong.net 's frustration?
No identity label, always kong.net the "new" pain.
Was born at the beginning, kong.net identity faced with many challenges: positioning entertainment, from a leading 3G mobile entertainment portal of the span. And the market value of the entertainment is a real recognition, or unknown; location for business, not the KongZhong Group specializes in the land; locate the concept of the new SP portal, which is the operator's model of direct Ben Zhao went. The operators even greater pressure, has huge ambitions, China Mobile, which is not allowed to sleep beside the kong.net. Are the giant, but the mobile operator is clearly an advantage.
"Helpless" under, kong.net choice as a "mobile media." Although there from traditional Internet giants eyeing the field, but okay, they're like wake up between the non-awake. Moreover, the advantage of the Internet can extend into the field of wireless Internet, but also the traditional giants of the Internet to be considered a major problem, after all, this is the two worlds.
find his congregation where thousands of degrees , kong.net enable the "mobile media" tab
On Kong.net congregation in search of their own identity when the label when I look back, found that "mobile media" is their best choice.
From a variety of promotional activities, to be a lot of advertisers, ad serving platform for the pro-gaze, to work closely with a variety of content, when the "mobile media" appears in the strategic positioning kong.net when, kong.net not be clear until The move, already has a very good interpretation - kone. net is doing a media needs to be done: from 10 million heavily in marketing, Guangdong bright girls to join NBA events, kong.net continuously to the identity of the media with various kinds of resources combine to provide users with a variety of content; from BMW, Nokia to Dell and Lenovo, kong.net as the advertising value of mobile media constantly recognized by the advertisers, which is the most basic media, the profit model; from text Images, audio, video broadcast to the user's interaction involved in communication, kong.net the mobile media carries a lot of traditional media can not carry the advantage, and so on.
In my opinion, the NBA join forces in China, jointly launched the official NBA mobile site, kong.net the meaning is not just access to NBA events and other aspects of the resource. More importantly, through this incident, which can deliver a clear message to all walks of life: kong.net has been opened, "Mobile Media" as their identity label, taking the media to the mobile phone into a solid pace!