Reprinted from "China Business", Author: Yan Wei Rong

No matter how many disputes does not dispute the fact that: 3G has really come!

At 9:00 on April 1, Beijing, Shanghai, Tianjin, Shenyang, Guangzhou, Shenzhen, Xiamen, Qinhuangdao and other eight cities associated with the Beijing Olympics ushered in the first batch of 3G mobile phones and users, which means that the arrival of China's 3G era for .

3G mobile phone do? 3G mobile phone business value be?
This is a lot of users and businesses pay more attention to the topic. It is understood that, 3G exposure of the first phase of a total of 34 value-added services, including video telephony, video-conferencing, multimedia ring tones, video messages, mobile TV and other mainstream business, commercial space greatly. However, the honor of "first-mover" into 3G mobile phone users after the trial of Mr. Tang also found that: These new features are not looking forward to the less exciting, in which a very important reason is that operators are not yet ready to support the relevant background. Video quality is not high, due to 3G network is currently in commissioning phase, network quality is not high, there are often screen jitter, fuzzy and even a brief interruption; but as an important objective of the 3G debut - "mobile phone look at the Olympic Games "was also the live broadcast mobile TV Speed poor sound and pictures are often unable to successfully play cards.

So some people think, 3G mobile phones ahead of the Olympic Games before the debut of its symbolic meaning more, the reality is very limited commercial prospects. Xiang Ligang communications industry observers said the well-known: the present situation and perspective, 3G mobile phone business from the large-scale commercial trial there is a large distance from the consumers during the Olympic Games would like to use 3G, or more difficult. Another well-known Internet expert LIU Xing-liang also said that to get some prospects for 3G investment projects, now the investors are afraid to pick up the phone, all of this, are due to commercial 3G always Jing Zhonghua, in the water.

However, these practical obstacles and can not stop the enthusiasm of entrants. According to KPMG (KPMG) to calculate, in the 2G era, mobile operators, network operators and portals, as providers will be assigned
More than 95% of revenue, while in the 3G era, mobile operators can only share 50% of revenue, content providers will share nearly 40% of the proceeds. If this distribution pattern becomes a reality, it will greatly inspire the content providers of commercial impulse.

CATR communications director of the Institute of Policy and Management Wang China that, 3G is a whole new game, with the 2G's business model is fundamentally different. From the charging point of view, 2G's pricing model is based on traffic to charges in order to traffic-based marketing; and the profitability of 3G models are diverse, difficult to form a unified charging mode, so the more attractive business outlook . For those seeking to snatch a "3G feast" of the investors, content providers may choose to do, in the current trial commercial (or debugging) phase, rather than wait and see, it is better first to make a step such as video content, ring tones content, TV content of the work in the reserve. It can be said now to hands-on time.